Current Market
| Training Tool | What It Helps WIth | What It Misses |
|---|---|---|
| Coaching | Explains what to fix | Correction still depends on athlete's memory |
| Video Review | Shows the mistake after the action | Feedback arrives too late |
| WHOOP / Garmin | Tracks recovery and performance | Does not retrain mechanics |
| Swing Analyzers | Measure swing data | Usually built for other sports |
| ReForm | Guides attention during motion | Built for real-time movement retraining |
There is no product out there that helps with the Execution - rewriting muscle memory
ReForm targets the missing moment: the instant when the athlete is moving and correction usually fails.
By combining motion detection with real-time vibration cues, ReForm turns correction into a live sensory signal instead of another instruction the athlete has to remember.
Market Strategy
Built for athletes already investing in improvement
ReForm’s first market is competitive club volleyball. These athletes train year-round, take thousands of reps, compete for roster spots and recruiting opportunities, and already spend heavily on skill development.
Club families pay for team dues, travel tournaments, private coaching, uniforms, showcases, and performance training. ReForm fits into this existing training budget as a tool that helps athletes get more value out of every rep.
Why Volleyball First?
- Large competitive youth market
- High training volume
- Repetitive overhead mechanics
- Strong private coaching culture
- Serious athlete and parent willingness to pay
- Clear need for scalable, in-motion correction
Why Southern California?
Southern California is one of the strongest volleyball regions in the country. It has dense club participation, year-round training, private coaches, tournaments, facilities, and a growing boys volleyball market.
This gives ReForm a focused launch market where athletes, coaches, and families are already searching for competitive advantages.